Project Overview

For this commercial lighting project, I led the creative direction and design, from research to execution. I proposed the concept of acoustic lighting, which became a top-selling product, and developed playful, eye-catching graphics to make the launch stand out in a competitive market. I also handled all photography and designed the social media assets, ensuring a cohesive visual identity across all platforms. My goal was to elevate the product’s appeal and showcase its unique features in a way that resonated with both the industry and end users.